Followup and Follow Through!

Feb 15

Followup and Follow Through!

Marketing, General Business Add comments

When does followup begin?

It begins at the moment you meet a prospective client for the first time.

At the initial meeting, start developing a relationship. You want that person to remember you. That way, you will never have to make a "cold call."

Before you part ways, ask when it would be a good time to get in touch. Always let a meeting lead to another meeting.

Write down memorable information. You meet a lot of people everyday. You don't want to mix up stories.

Call when you say you will. Be true to your word. If you say you will call in a couple of days, that means the next two days, not the next two weeks.

Get together for a cup of coffee. Breaking bread will further the relationship. It will also give you time, in a relaxed atmosphere, to figure out your prospective client's needs and whether or not you can help. A great line to learn and use naturally is "I can help you with that."

If there is no immediate need, maintain contact. If an average client will pay you $1000 per year, is it worth a $2.00 card or a telephone call or a $7.00 cup of coffee to maintain the relationship?

If you want to discuss this further, please contact me.

Steve

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