Marketing Tips For a Rainy Tuesday in February

Feb 02

Marketing Tips For a Rainy Tuesday in February

Marketing, General Business Add comments

It rained all day yesterday in Central Florida. How did you invest your time to be productive? Is your business dependent on the weather? Do you work outside? If so, yesterday was the ideal day to meet new clients. Why? Because most days in Central Florida are so nice, that you are too busy working to bring on more business.

If your business is not dependent on the weather, did you make some new contacts? Did you followup on referrals? Did you maintain contact with your existing clients?

Marketing basics don't change. There is a cycle.

1: Meet someone new.

2. Develop a Relationship.

3: Identify needs.

4: Can you address their needs?

4a: Yes - Create a Proposal. 4b: No - Give a Referral/Suggestion

5a: Present Proposal. 5b: Go to Step 10

6: Revise Proposal Based on feedback.

7: Solidify Agreement.

8: Perform Work.

9: Review Results.

10: Ask for Referrals.

11. Followup on Referral.

12: Go to Step 1.

This is the way to market your business effectively. Keep good lists. Deliver on your promises. People will want to do business with you and will gladly refer you to others!

Steve

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